The Challenge
Medlife Overseas needed to stand out in an overcrowded MBBS abroad market where every consultancy looks the same.
When I joined Medlife Overseas, they had no cohesive digital presence. Their competitors all looked identical — generic stock photos, scattered branding, no tools that actually helped students. Parents and students couldn't tell one consultancy from another.
They needed more than a website. They needed a complete digital ecosystem — a brand that builds trust, a website that solves real problems, social templates that maintain consistency, and presentations that close deals.
The Approach
I embedded myself in the company for 2+ years, understanding the student journey from first inquiry to enrollment abroad.
Instead of designing from the outside, I worked as part of the team — understanding how students search for MBBS programs, what parents worry about, and where trust breaks down. Every design decision was rooted in solving a real problem.
The Digital Product
One experience, built for every screen.
The live Medlife Overseas website brings the same clear, confident journey to desktop and mobile — from first visit to a free consultation.
Deep navy foundations, high-contrast type, and a bright medical blue help students move from uncertainty to action.
NEET Score Checker
An interactive tool helping students find eligible universities based on their scores.
Custom Cursor & Transitions
Smooth page transitions and customized cursor to enhance brand feel.
University Listings
Structured, easy-to-digest layouts for global university details.
SEO Optimization
Built with core web vitals and organic discovery in mind.
Mobile-First Design
Optimized for the target demographic who primarily browse on mobile.
GSAP Scroll Animations
Subtle micro-interactions and scroll reveals bringing the content to life.
Beyond the Website
A system made to keep moving.
The same visual language carries into campaigns, carousels, and student education — giving the team a repeatable toolkit for every stage of the journey.
Campaign template
Built to educate before it sells.
Each piece balances a strong hook with useful information — costs, approvals, timelines, and next steps — so the brand feels like a guide, not another loud ad.
"Anush helped us grow in this competitive MBBS abroad market and truly stand out from other consultancies. He didn't just design — he solved real student problems, like building the NEET Score Checker that our students use daily. He works deeply within our company, investing more time than we ever expected."